I love seeing things that reproduce. I think its a natural, healthy approach to church, business, relationships, marriage, leadership, etc. I started to take notice of a company last year because they sold stuff that I liked, snowboard gear. As time went on I started to see a pattern that I'll outline here. Maybe there's something to learn from these guys.
The story starts with an online business called www.backcountry.com. A few years ago they set out to be the #1 online retailer for outdoor and backcountry gear. They created a business model that sold things cheaper than you could get from a store because of the low overhead of an online business. From backcountry.com came an idea for a new type of website. www.steapandcheap.com became a clearing house for backcountry.com. They sold items one at a time at ridiculous discounts. The website became popular very quickly. People started watching the site so that as one item sold out or time ran out, a new item was immediately posted. They created a forum so backcountry, skiing, snowboarding, biking, surfing and all around outdoor enthusiasts could collectively celebrate great deals.
Steapandcheap.com continued to grow in popularity so out of that was birthed a new website called www.whiskeymilitia.com. Whiskeymilitia.com catered to the younger generation of aggressive skiers, snowboarders, skaters and surfers who loved the occasional deal on steapandcheap.com that fit their genre. A similar thing happened to whiskeymilitia.com. Backcountry.com now had two popular websites that were clearing out items and creating a following around amazing deals specifically catered to these smaller groups of enthusiasts. As time went on (a short amount of time), both websites became so popular that the individual groups on each forum were calling for higher frequencies of their favorite items. So as Whiskeymilitia.com and Steapandcheap.com accelerated in sales and popularity, more websites were born.
www.brociety.com was created to sell snowboard gear pure and simple. www.bonktown.com was created to sell road biking gear. www.chainlove.com was created for mountain biking. Whiskeymiltia.com was able to focus on clothing and skate/surf culture. Steapandcheap.com zeroed in on the backcountry/outdoor worlds of hiking, camping and skiing. Each website operates in nearly the exact same way and as far as I know from the same warehouse in Utah.
This evolution of a company caught my attention because of the unique approach to doing business. They chose to continually reproduce the model to increase in their ability to speak the language of and deliver the product to a specific contingent of people.
That's the story. Not sure why I thought you'd like it, but I hope you did. Let me know if you have any thoughts or corrections on the story.
Peace. Out.
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